🧠Introducing LLM Personalization by Because
Get Your Brand Discovered in the Era of AI Shopping
Shoppers Are Moving from Traditional Search to LLM’s
The way people search online is fundamentally changing.
For the past two decades, search engine optimization (SEO) has centered around ranking on Google. But with the explosive rise of large language models (LLMs) — including ChatGPT, Gemini, Perplexity, Claude, and others — consumers are no longer just searching, they’re conversing.
With 60% of consumers already using generative AI like ChatGPT to shop—and over 53% planning to in the next year—it’s clear that a new era of product discovery is here.
The shopping journey no longer starts on a search engine. It starts with a question—often inside an AI assistant.
GEO is the new SEO
LLM GEO stands for Generative Engine Optimization. It’s the next evolution of SEO—built specifically for how people search and shop inside large language models (LLMs).
Instead of optimizing your site just for Google and traditional search, LLM GEO helps ensure your brand is accurately represented, recommended, and ranked inside tools like ChatGPT when users ask things like:
“What’s a good backpack for a 5-day hiking trip?”
“Where can I find sustainable swimwear?”
“Best gifts for dads who love grilling?”
Your brand deserves to show up in those moments. That’s where LLM GEO comes in.
Why This Matters
LLMs (large language models) now influence what consumers see, consider, and buy—without clicking through 10 blue links or ads.
61% of shoppers already use tools like ChatGPT or Gemini to shop
64% say they’d buy based on AI-generated recommendations
LLM-driven traffic engages with 12% more pages and has a lower bounce rate
In 2024, Generative AI traffic on U.S. retail sites grew over 1,200% and continues to double every two months
But unlike traditional SEO, most brands aren’t yet optimized for this shift. That’s a massive opportunity for early movers.
Meanwhile, paid acquisition has never been more difficult or expensive. iOS privacy updates, platform algorithm shifts, rising CACs, and ongoing changes across Meta’s ad ecosystem—especially Facebook and Instagram—have made it increasingly hard for ecommerce brands to drive profitable traffic to their sites.
As a result, brands are urgently seeking new, high-ROI acquisition channels—and organic placement inside LLMs could be the next big unlock.
Ecommerce Brands are At Risk
Most merchants aren’t showing up in LLM answers, even if they have high-quality products. If you’re thinking, “man that’s me,” it’s okay - you’re not alone.
We started tracking this for our user base in June 2025 and only 6% of Because users (over 700 merchants) are receiving any traffic from ChatGPT today. Also interestingly, the average conversion rate across that traffic is around 3.1% (we will keep updating this number as get more data).
That’s because:
Your product content isn’t structured for LLM parsing.
You don’t know which prompts your customers are using.
You can’t see or influence how you’re being referenced.
You lack the tools or expertise to know how to fix it.
Why Because is Joining The Arena
Over the last 4+ years building Because, we’ve gathered data across over 700 ecommerce brands like Tom Brady’s TB12, Hello Kitty, Echelon, Every Man Jack, with over 6.2M ecommerce products.
Our anonymized data set encompasses over 31,000 personalization campaigns that have received over 1.2B impressions (essentially views of personalized marketing content on site), and have been attributed to 635M add to carts and 25M orders.
This data set lays the foundation for the first personalization model built to optimize ecommerce brand content for discovery inside LLM’s. Our production environment also has embedded performance feedback loops for continuous model training that will help us to optimize quickly with the changing trends in data across our user base.
This opportunity is too massive to pass up and it’s very well aligned with our roots in website conversion rate optimization and personalization. As shoppers move to the next arena, Because is too.
Introducing Because Product Discovery & Personalization for LLM’s: a new beta product designed to help your Shopify store and products get discovered in AI-powered search experiences across tools like ChatGPT, Gemini, and more.
🔍 How It Works
We’re building a powerful platform to help you stand out inside AI shopping experiences. Here’s some of what’s on the roadmap:
✅ Structured Content Creation
Generate optimized content from your existing product catalog, including:
llms.txt files (like robots.txt, but for AI)
Markdown-based product and FAQ pages designed for LLM parsing
Prompt-optimized Q&A content to match the way shoppers ask questions inside AI
✅ AI Discovery Testing & Alerts
Test Visibility: Want to see if your product shows up in real prompts like “best leggings for summer travel”? Our testing tool will let you simulate AI responses and measure visibility.
Alerts for Mentions: Visibility into mentions in recent LLM responses
✅ Analytics & Benchmarking
Track before-and-after stats like:
Traffic coming from LLMs (e.g., ChatGPT, Gemini)
Identify which queries/products are being referenced or missed.
Orders and revenue attributed to AI-driven referrals
Conversion rate and AOV from AI-referred traffic
Competitor benchmarking + sentiment analysis
✅ Personalization, and Conversion Rate Optimization
Staying true to our roots in personalization and CRO, we’re exploring building in a few key areas:
Behavioral-based personalization for LLM-facing content: Develop a personalization model trained on behavioral data (e.g., on-site interactions, purchase history) to dynamically generate and enrich LLM-facing content, optimizing for both relevance and conversion.
Brand-specific GPTs that act as loyalty drivers or guided shopping assistants
AI-personalized website based on LLM chat context: AI automated personalized website based on which LLM they’re arriving from and possibly, even what the user was chatting about.
📦 What You Get in the Beta
We’re launching an exclusive Beta program June 26th for 10 of our most forward thinking ecommerce customer brands. By participating, you’ll receive:
5 of your best selling product pages, optimized for LLM’s (will expand from here)
Hands-on support from our team to optimize your site for LLM’s
llms.txt files for your product pages (like a sitemap for LLM’s)
Published markdown-based product pages for LLM parsing.
Performance benchmarks on traffic and orders before and after LLM optimization
Plus, we’ll help you answer:
Are my products being cited by AI tools today?
How can I structure my site and product content to show up more often?
What kind of prompts are customers using to discover brands like mine?
We’re looking for TONS of product feedback
If you know the Because team, you know we like to build WITH our customers, not FOR our customers
The early beta version WILL be scrappy and ugly :) but we can’t wait to improve it with you over time
We’re the first platform focused on building this specifically for ecommerce brands with all of our history in ecommerce shopping, so we can’t wait to hear what you need in your LLM discovery & GEO platform
🧠 Who Is This For?
You’ll benefit most from this beta if:
You’re a DTC brand ready to stand out beyond Google and Meta
You’re seeing rising CAC and want a new high-ROI acquisition channel
You want to be found organically when shoppers start with a conversation—not a search
You want to take advantage of the early tailwinds of the new age of shopping inside LLM’s
Not sure who at your team owns this? That’s normal. This sits at the intersection of SEO, ecommerce, and performance marketing—often led by founders, ecommerce leads, or growth marketers.
💬 TL;DR
AI shopping is growing fast—and most brands aren’t optimized for it yet
LLM GEO helps your products get discovered inside tools like ChatGPT and Gemini
We’re building a platform to make it easy for your brand to get recommended by LLM’s
Beta users will get hands-on support, test visibility, and track real AI-driven sales impact
Want to join the Because LLM GEO Beta?
Reach out to your Merchant Success Manager or email us at support@trybecause.com with the subject line: LLM GEO Beta Access.
Let’s get your brand discovered in the next generation of shopping. 💥
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