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# Using the Groups Tab

### **What is the Groups Tab?**

The Groups Tab allows you to organize related campaigns into groups. By doing so, you can easily track their collective performance and A/B test results in one centralized spot.

**Example:**

Running a promotion? Group together all related campaigns—like a top bar announcement, product badges, and cart-level messages—under a single group to streamline your workflow and data insights.

### **Why Use Groups?**

#### 1. **Effortless Organization**

Get a bird’s-eye view of everything tied to a specific initiative, whether it’s for a:

* Seasonal sale
* New product launch
* Loyalty program

#### **2. Time-Saving Automation**

The **Clone Group** feature lets you replicate an entire group, including all its campaigns and rules, with just one click. This is especially useful for stores that run frequent promotions, allowing you to:

* Set up new campaigns faster.
* Reuse successful strategies without starting from scratch.

#### 3. **Data-Driven Decisions**

Easily track performance metrics and A/B test results across all campaigns in a group. This centralized approach helps you stay organized and make informed adjustments quickly.

### **How to Use the Groups Tab**

#### **1. Create a Group**

* Navigate to the **Campaigns Tab** in your dashboard.
* Select the campaigns you’d like to group together.
* On the gray bar at the bottom of the screen, select **“Add to New Group.”**
* Give your group a name and click **Create.**
* Once your group is created, you can navigate to the **Groups Tab** to view and manage it.

#### **2. Clone a Group**

* Navigate to the **Groups Tab** and locate the group you want to clone.
* Click the three-dot ellipsis next to the group and select **“Clone Group.”**
* You’ll be asked if you’d like to clone all the campaign rules as well. We recommend keeping this option selected to ensure all settings are replicated.
* Adjust the cloned group as needed.

#### **3. Track Performance**

* Access your group via the **Groups Tab** to monitor metrics for all campaigns at a glance.
* Use this data to refine strategies and improve results.

### **Pro Tips for Maximizing Groups**

* **Plan Ahead:** Use groups to organize campaigns for upcoming promotions, launches, or special events.
* **A/B Testing:** Run experiments on grouped campaigns to determine which elements perform best.
* **Consistency:** Ensure all campaigns in a group align with your brand messaging and goals.

The Groups Tab is your go-to tool for simplifying campaign management and maximizing results. Whether it’s for a one-time event or ongoing initiatives, this feature keeps everything organized and optimized for success.

Need more help? Reach out to our support team at [**support@trybecause.com**](mailto:support@trybecause.com) for expert guidance!


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