How to Link Klaviyo Popups to Because Campaigns
Want to capture more email subscribers and increase conversions? Because now allows you to seamlessly trigger a Klaviyo popup from a Because campaign.
Why This Works
Most online shoppers dismiss popups as soon as they land on a site, especially if they’re coming from an ad. Later, when they’re ready to buy, they can’t find the popup again to claim their discount.
The solution? Instead of relying solely on a popup, create a Because top bar, banner, or message that subtly reminds visitors to opt in for their welcome offer—without disrupting their shopping experience.
Success Story: How Public Rec Drove List Growth & Higher Conversions
Public Rec, a premium athleisure brand, used Because’s Top Bar campaign to grow their email list and acquire new customers.
From October 23 to November 2, they ran a dynamic Welcome Top Bar campaign that targeted non-subscribers, encouraging them to enter their email for 15% off their first order.
🚀 The results?
+19% lift in conversion rate (CVR)
+126 additional orders
+$8,022 in additional revenue
By targeting non-subscribers with an enticing incentive, Public Rec successfully drove list growth, customer acquisition, and revenue—all using Because’s seamless, no-code solution.
Step 1: Create a Klaviyo Popup with a Specific URL Rule
Go to Klaviyo → Navigate to Sign-Up Forms
Clone Your Existing Signup Form
Name it something like “Because Email Signup” so it’s easy to track
Edit the Form’s Targeting Rules
Keep display timing as immediate
Set frequency to zero days
Under Targeting, create a new URL rule: #email-signup
This ensures the popup only appears when visitors click on a Because campaign that links to this URL
Publish the Form in Klaviyo
Step 2: Create a Because Campaign That Links to the Popup
Open Because & Create a New Campaign
We recommend using a top bar for high visibility
Write a Click-Worthy Message
Example: “Click here to save 15% today!”
Make the Text Clickable
Highlight the text → Insert link → Add #email-signup
Set it to open in the same tab and click Save
When prompted to add the required
http://prefix, select No. Choosing Yes will cause the logic to break.
Preview & Publish the campaign
💡 Now, when visitors click the message, the Klaviyo popup will appear instantly—giving them another chance to opt in.
Step 3: Exclude Existing Subscribers From Seeing the Message
You only want this campaign to show for new visitors who haven’t opted into Klaviyo yet.
In Klaviyo, Create a New Segment
Go to Lists & Segments → Click Create New Segment
Name it: “Because - Email Subscribers & Customers”
Set the Segment Rules:
“Person can receive email marketing”
OR
“Has placed an order at least once” (over all time)
In Because, Add a Rule to Hide the Campaign for Subscribers
Go to Rules Engine → Select Klaviyo Segment
Choose the segment you just created
Set rule to “is not” in this segment
Save & Publish
💡 Now, only new visitors who haven’t opted in will see the signup prompt
Step 4: Display the Welcome Discount Code for New Subscribers
Once a visitor opts in for the welcome offer, you want to show them their discount code on-site so they can use it right away.
Clone the First Because Campaign
Update the Message to Display the Discount Code
Example: “Welcome! Use code SAVE15 at checkout.”
Target Only New Subscribers Who Haven’t Used the Code Yet
In Klaviyo, create a new segment:
Subscribers who haven’t used the welcome discount
Joined in the last 60 days
In Because, add a Klaviyo segment rule
Show this message only to those in the segment
Bonus: Prevent Discount Code Abuse
Worried about leaked discount codes?
Use an app like Bulk Discount Code Generator to create unique, one-time-use codes that can’t be shared on coupon sites.
💡 Need help? Our team is happy to assist! Contact us at support@trybecause.com 🚀
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