# How to Link Klaviyo Popups to Because Campaigns

{% embed url="<https://www.youtube.com/watch?list=PLVMI-7D3MAtkeW8aLwwEZ2IopUapIegob&v=jWmpukdynnQ>" %}
How to boost Klaviyo list growth on your Shopify store
{% endembed %}

### **Why This Works**

Most online shoppers **dismiss popups** as soon as they land on a site, especially if they’re coming from an ad. Later, when they’re ready to buy, they **can’t find the popup again** to claim their discount.

* **The solution?** Instead of relying solely on a popup, create a **Because top bar, banner, or message** that subtly reminds visitors to **opt in for their welcome offer**—without disrupting their shopping experience.

***

### **Success Story: How Public Rec Drove List Growth & Higher Conversions**

Public Rec, a premium athleisure brand, used **Because’s Top Bar campaign** to grow their email list and acquire new customers.

From October 23 to November 2, they ran a **dynamic Welcome Top Bar campaign** that targeted **non-subscribers**, encouraging them to enter their email for **15% off their first order**.

🚀 **The results?**

* **+19%** lift in conversion rate (CVR)
* **+126** additional orders
* **+$8,022** in additional revenue

<figure><img src="/files/1pPohjK8fWinz5rGV79W" alt=""><figcaption></figcaption></figure>

By targeting non-subscribers with an enticing incentive, Public Rec successfully drove **list growth, customer acquisition, and revenue—all using Because’s seamless, no-code solution.**

***

### **Step 1: Create a Klaviyo Popup with a Specific URL Rule**

1. **Go to Klaviyo** → Navigate to **Sign-Up Forms**
2. **Clone Your Existing Signup Form**
   * Name it something like “**Because Email Signup**” so it’s easy to track
3. **Edit the Form’s Targeting Rules**
   * Keep **display timing** as **immediate**
   * Set **frequency** to **zero days**
   * Under **Targeting**, create a **new URL rule**: **#email-signup**
     * This ensures the popup only appears when visitors click on a Because campaign that links to this URL
4. **Publish the Form** in Klaviyo

***

### **Step 2: Create a Because Campaign That Links to the Popup**

1. **Open Because & Create a New Campaign**
   * We recommend using a **top bar** for high visibility
2. **Write a Click-Worthy Message**
   * Example: **“Click here to save 15% today!”**
3. **Make the Text Clickable**
   * **Highlight the text** → Insert link → Add **#email-signup**
   * Set it to **open in the same tab and click Save**
   * When prompted to add the required `http://` prefix, **select No**. Choosing Yes will cause the logic to break.

<figure><img src="/files/fSwdmtDYZPkROnTghME1" alt=""><figcaption></figcaption></figure>

4. **Preview & Publish** the campaign

💡 Now, when visitors click the message, the Klaviyo popup will appear instantly—giving them another chance to opt in.

***

### **Step 3: Exclude Existing Subscribers From Seeing the Message**

You only want this campaign to show for **new visitors** who haven’t opted into Klaviyo yet.

1. **In Klaviyo, Create a New Segment**
   * Go to **Lists & Segments** → Click **Create New Segment**
   * Name it: **“Because - Email Subscribers & Customers”**
2. **Set the Segment Rules:**
   * **“Person can receive email marketing”**

     **OR**
   * **“Has placed an order at least once” (over all time)**
3. **In Because, Add a Rule to Hide the Campaign for Subscribers**
   * Go to **Rules Engine** → Select **Klaviyo Segment**
   * **Choose the segment you just created**
   * Set rule to **“is not” in this segment**
   * **Save & Publish**

💡 Now, only new visitors who haven’t opted in will see the signup prompt

***

### **Step 4: Display the Welcome Discount Code for New Subscribers**

Once a visitor **opts in for the welcome offer**, you want to show them their **discount code on-site** so they can **use it right away**.

1. **Clone the First Because Campaign**
2. **Update the Message to Display the Discount Code**
   * Example: **“Welcome! Use code SAVE15 at checkout.”**
3. **Target Only New Subscribers Who Haven’t Used the Code Yet**
   * In Klaviyo, create a **new segment**:
     * **Subscribers who haven’t used the welcome discount**
     * **Joined in the last 60 days**
   * In Because, add a **Klaviyo segment rule**
     * **Show this message only to those in the segment**

***

### **Bonus: Prevent Discount Code Abuse**

**Worried about leaked discount codes?**

* Use an app like **Bulk Discount Code Generator** to create unique, one-time-use codes that **can’t be shared on coupon sites**.

💡 **Need help?** Our team is happy to assist! Contact us at [**support@trybecause.com**](mailto:support@trybecause.com) 🚀


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