> For the complete documentation index, see [llms.txt](https://because.gitbook.io/because/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://because.gitbook.io/because/a-b-testing/understanding-data-updates-after-pausing-an-a-b-test.md).

# Understanding Data Updates After Pausing an A/B Test

### **What Happens When a Test is Paused?**

Once an A/B test is paused:

* The campaign immediately stops displaying to visitors on your site.
* No new impressions are recorded after the pause.

This ensures that pausing a test halts all further activity for that campaign.

### **Why Does Data Continue to Update?**

The data updates you see after pausing are not due to new impressions but rather delays caused by Shopify API limitations.

#### 1. **Shopify API Credits:**

* Each action—such as add-to-carts, orders, or other events—requires an API credit to pull data from Shopify.
* During busy seasons or with high-order volumes, these credits can become limited, delaying real-time updates.

#### 2. **Delayed Data Queue:**

* Actions like add-to-carts and orders may not appear immediately in your test results.
* In most cases, these delays range from 24 hours to a few days. In rare instances, it may take up to a week for all data to finalize.

### **How to Ensure Accurate Results**

To get the most accurate results from your A/B tests:

* **Wait Before Making Decisions:** Allow a few days to a week after pausing a test for all data to load, especially during busy times.
* **Consider Delays in Analysis:** Be aware that some results may appear later due to the API queue.

### **What We’re Doing to Improve**

We’re actively working on solutions to make data updates faster and more reliable, even during high-traffic periods. This includes optimizing platform performance and addressing Shopify API limitations.

### **Need Help?**

If you have questions about your test results or need assistance interpreting the data, our support team is here to help! Reach out to us at <support@because.com> or via live chat in your dashboard.