> For the complete documentation index, see [llms.txt](https://because.gitbook.io/because/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://because.gitbook.io/because/the-because-platform/integrations/home-page.md).

# Home Page

The homepage is often a customer’s first touchpoint with your brand. Because helps you greet every visitor with tailored messaging and visuals that align with their unique profile or behavior.

* **Dynamic Banners and Bars**: Feature rotating messages that adapt to the visitor’s segment or past purchase behavior. For example, returning customers might see loyalty discounts, while first-time visitors get a warm introduction or sign-up prompt.
* **Welcome Offers**: Display a banner with a special offer for visitors arriving from a specific Klaviyo campaign or a top bar for exclusive Black Friday deals, all based on real-time visitor data.
* **Personalized Promotions:** If your homepage has a promotion block, Because can dynamically change the offer based on data like location or shopping habits, keeping offers relevant and targeted.