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✅Because LLM Discovery Beta Onboarding Checklist

To help you get set up smoothly, here’s a quick checklist of what we’ll need from you — plus what to expect from us throughout the next 2 months.

✅ What's Included in the Beta

  • 2 Month Beta. We expect it to take time to gather results so we are extending the beta accordingly.

  • Dedicated slack channel to coordinate beta initiatives and share results.

  • Zoom calls with Because team as needed to help with the set up of any of the beta experiments. Feel free to book time with us here whenever you need help.

Week 1

1. LLM Sitemap (llms.txt)

We’ll be hosting your LLM-powered content on a new subdomain (e.g. chat.yourbrand.com). Think of this like your SEO sitemap, but for LLM's to discover your content. The sitemap will include links to any page we optimize as part of this beta.

If someone on your team has access to GoDaddy (or wherever your DNS is managed), we’ll walk them through this setup on a 15-min call — or see below DIY instructions if preferred.

All that's needed here is to add 2 new CNAME records.

Subdomain Setup Instructions:

How to Add a CNAME Record for Your New Subdomain

Follow these steps to add a CNAME record in your DNS for the new subdomain llms of your brand's domain:

  1. Log in to Your DNS Provider

    Access the platform where your domain's DNS is managed (e.g., GoDaddy, Cloudflare, Namecheap, etc.).

  2. Navigate to DNS Management

    Locate the DNS settings or DNS management section for your domain.

  3. Add a New CNAME Record

    • Type: Select CNAME as the record type.

    • Name/Host: Enter provided name

    • Value/Points To/Target: Enter provided value

    • TTL: Use the default TTL value, or set it to 1 hour if required.

  4. Save the Record

    Click Save or Add Record to finalize the changes.

  5. Verify Your Changes

    Depending on your DNS provider, the changes may take some time to propagate (usually within a few minutes to 24 hours). You can verify the setup using tools like DNS Checker by checking the CNAME record for llms.yourbrand.com.

If you encounter any issues, reach out the Because team for assistance.

2. Product Markdowns

A product markdown is like a lightweight product page written in plain, simple text — but it’s structured in a way that’s easy for AI tools like ChatGPT to read and understand.

It includes the basics like the product name, price, and description — but also adds extra helpful info like:

  • What the product is best used for

  • Who it’s a great fit for

  • Common questions and answers

It doesn’t replace your regular product page — it’s just an AI-friendly version that lives quietly on your site and helps you show up when someone asks ChatGPT relevant prompts.

We'll start by creating markdowns for your first 5 products, then expand to your next 30 - and if we have time- to your whole product catalog.

Send Us Your Product URL's

  • Send us your top 5 best-selling product URLs that you’d like to feature in the beta first.

  • Share us your next 30 best selling product URL's (or a link to a collection or category). We expect to quickly expand to cover more of your product catalog throughout the beta so we want to have this ready. Feel free to send this via spreadsheet or list of URL's via slack/email.

Variants will start by being grouped into one markdown but we may separate into separate markdowns later.

There's nothing extra you need to do here other than sending us your product URL's - we'll set this up for you.

Week 2-4

3. Prompt-optimized Alternative Product Markdowns (5 per product)

This is to go beyond what's on your product page today to content that's specifically optimized for queries your consumers are searching for. We are building an agent that builds this "dynamic" content and will eventually be incorporating our 1B+ rows of historical ecommerce behavior data.

How does this work?

Let's say for example we wanted different versions of the markdown above, but built to respond better to common prompt patterns like “best pudding keycaps for RGB keyboards” or “high-quality translucent keycap sets for gaming.” We would host different versions of the product markdown (could be an infinite number) that are ever-changing and adapting to the prompts you want to show up for.

There's nothing extra you need to do here - we'll set this up for you.

4. "View as Markdown" Button Added to Product Page

In order to maximize the chances of the LLM's discovering the above markdowns, it's best to link to it from your main domain and your actual product page.

Follow these instructions to set up & tell us before you go live!

5. Structured data (schema.org / JSON-LD) Added to PDP HTML

We’ll help you add machine-readable structured data directly to the HTML of your live product pages — including details like price, availability, product name, and reviews. This makes it easier for LLMs (like ChatGPT Shopping and Perplexity) to interpret your product content and surface it in AI-generated answers. Think of it like SEO metadata, but optimized for AI-driven discovery.

Nothing to do here yet - stay tuned for instructions.

Schema.org Example

{ "@context": "https://schema.org/", "@type": "Product", "name": "GPBT Aura V3 Keycaps", "image": [ "https://www.gloriousgaming.com/cdn/shop/products/gpbt-aura-v3-keycaps.jpg" ], "description": "Pudding-style double-shot PBT keycaps with translucent sides for vibrant RGB. Compatible with most mechanical keyboards.", "sku": "GLO-KC-AURA-V3", "brand": { "@type": "Brand", "name": "Glorious Gaming" }, "offers": { "@type": "Offer", "url": "https://www.gloriousgaming.com/products/gpbt-aura-v3-keycaps", "priceCurrency": "USD", "price": "59.99", "availability": "https://schema.org/InStock" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "312" } }

6. LLM-Optimized Blog Content for Products

Unlike traditional SEO, blog content now needs to help LLMs (like ChatGPT and Perplexity) understand product relevance, authority, and context — so your brand appears in answers to prompts like:

  • “Best hot-swappable keyboards under $100”

  • “Top pudding keycaps for RGB builds”

As part of this beta, we’ll generate at least 2 optimized blogs for you per week, with the goal of expanding based on what performs best. You’ll just need to publish them through your existing blog platform (Shopify, Webflow, WordPress, Sanity, etc.). If you don’t have a blog yet, see the next optimization — or we might be able to help you get one set up.

Nothing to do here yet - we'll send you blogs to approve and publish.

Week 5-8

7. LLM Optimized FAQ / Alternative Content

As part of this beta, we’ll generate optimized FAQ content — along with complementary formats like comparison guides, listicles, tutorials, roundups, explainer articles, and how-to guides — to help your brand show up more frequently in AI-generated shopping recommendations. Platforms like ChatGPT, Perplexity, and Gemini prioritize structured, informative content when answering prompts like “best gaming keyboards under $100” or “how to change keycaps on a GMMK Pro.” FAQ-style and instructional content closely match how consumers phrase questions inside LLMs, making them especially valuable for boosting visibility. By creating this content during the beta, we aim to position your products as go-to answers in high-intent AI conversations.

Nothing to do here yet - we'll send you content to approve and publish.

What We Need from You Before Go-Live

Please complete these quick steps before beta kick off.

1. 📸 Send a Screenshot of Historical LLM Traffic

To help us measure how your AI-powered traffic grows during the beta, please export a daily breakdown of LLM traffic from the past 6 months.

You can pull this from ShopifyQL Editor or your analytics platform of choice (Google Analytics, Klaviyo, etc.).

Look for these UTM sources:

Platform
UTM Source Example(s)

ChatGPT

chatgpt.com

Perplexity

perplexity

Where to check:

  • Google Analytics (GA4) → Reports > Acquisition > Traffic acquisition → Filter by Session source

  • Shopify Analytics → Analytics > Reports > Sessions by referrer

  • Klaviyo / Other Tools → Filter by UTM source or click source

🛒 ShopifyQL Instructions

If you’re using ShopifyQL, here’s an example query you can use in the ShopifyQL Editor to export daily sessions from LLM sources:

FROM sales SHOW total_sales GROUP BY product_title, billing_country TIMESERIES day SINCE -180d

Modify the FROM and SHOW clauses if you’re working with traffic or sessions instead of sales.

📘 Need help? ShopifyQL Editor Docs →

📤 What to Send

  • A CSV export or screenshot showing daily sessions or traffic from the past 180 days

  • Ideally broken out by source (utm_source) and day

  • Send via email or Slack

2. 🆚 Provide 5 Competitor URLs

We’ll use these to benchmark your brand’s visibility score inside LLM’s like ChatGPT at the start of the beta.

3. 💰 Send Us Your Selected Beta Fee $

Since we're looking for pricing feedback, we are letting you choose your own beta fee. Don't forget to share this with us before we kick off so we can properly track attribution throughout the beta!

4. 🤖 Allow AI Crawlers (like ChatGPT and Perplexity)

Most websites already allow AI crawlers like OpenAI’s by default — so no action is needed unless your site is actively blocking them.

If you want to double-check or ensure they have access, follow these steps:

🔍 Step 1: Check Your robots.txt File

Visit the following URL for your site:

yourdomain.com/robots.txt

Look for any lines that may be blocking bots. For example:

User-agent: GPTBot
Disallow: /

or

User-agent: *
Disallow: /

If you see anything like this, your site may be blocking AI crawlers.

✅ Step 2: Allow Access AI Crawlers

To ensure your content is discoverable by AI tools, update your robots.txt file to explicitly allow the following crawlers:

User-agent: GPTBot
Allow: /
User-agent: Bingbot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: OAI-SearchBot
Allow: /
User-agent: *
Allow: /

📘 Learn more from OpenAI’s official documentation.

🛍️ Using Shopify? Shopify auto-generates a robots.txt file for your store, but it can be customized following these steps.

No robots.txt? No problem! If this file doesn’t exist, AI crawlers will generally assume they’re allowed to access your site.

📦 What You’ll Receive from Us Throughout The Beta

  • 📊 Weekly check in on traffic increases and subsequent conversions from new traffic. We'll be measuring for any increase above your baseline pre-beta (established through the above export).

  • 🧠 New ideas and experiments to implement (this doc will be updated). We expect to go live with 1-2 experiments per week throughout the beta.

  • 📈 Ongoing updates as new experiments go live, what's working with other beta users, etc.

If you have any questions or would like to do your setup asynchronously, just let us know and you're welcome to follow these instructions yourself.

Let’s get started! 🚀

— The Because Team

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