# Klaviyo Profile Data & Dynamic Text Tokens

### **How Our Klaviyo Integration Works**

Because integrates with Klaviyo via their **open API**, allowing us to retrieve a visitor’s **exchange ID** when they land on your site. This helps us determine if they have a **Klaviyo customer profile**. If they do, we use their **person ID** to pull in relevant **profile data**—like their first name, loyalty balance, or past purchases.

#### **Why This is a Game-Changer**

Before, users could only personalize their site by creating **Klaviyo segments** (e.g., “Customers with 100+ loyalty points”). But segments **group customers into broad categories** instead of allowing **true 1:1 personalization** (e.g., “Ashland, you have 201 points!”).

Now, with our **enhanced integration**, you can pull in real-time customer data in two powerful ways:

1️⃣ **New Rules in the Because Rules Engine** – Create targeted campaigns based on Klaviyo profile attributes.

2️⃣ **Dynamic Text Tokens in the Editor** – Insert real-time customer data directly into campaign messaging.

***

### **New! Klaviyo Profile Attribute Rule in the Rules Engine**

We’ve introduced a **Klaviyo Profile Attribute rule**, which allows you to personalize website content based on specific **Klaviyo profile attributes**—without needing to create a segment in Klaviyo.

<figure><img src="/files/WXqP634nZWz4GwSKGWTw" alt=""><figcaption></figcaption></figure>

#### **What This Rule Does**

With the **Klaviyo Profile Attribute** rule, you can:

✔️ \*\*\*\*Target visitors based on their **loyalty tier** (e.g., Gold, Silver, VIP)

✔️ Show personalized messages based on their **points balance**

✔️ Display custom messaging for subscribers based on their **status**

#### **Example Use Cases**

✅ **Show a VIP discount banner only to Gold-tier customers**

* **Rule:** If Klaviyo Profile Attribute `loyalty_tier` = **Gold**
* **Message:** “Gold Members get **free shipping** on every order!”

✅ **Display a personalized cart message for repeat buyers**

* **Rule:** If Klaviyo Profile Attribute `total_orders` > **5**
* **Message:** “Thanks for your loyalty! You’ve placed **6 orders** with us!”

✅ **Encourage customers to level up their rewards**

* **Rule:** If Klaviyo Profile Attribute `loyalty_points` < **500**
* **Message:** “You’re just **50 points away** from the next reward tier!”

### **How to Set Up This Rule in Because**

1. **Create a New Campaign** in the Because app.
2. Navigate to the **Rules Engine** and select **Klaviyo** and then select the **Klaviyo Profile Attribute** rule.
3. Choose the **specific Klaviyo attribute** you want to target (e.g., loyalty\_tier, loyalty\_points).
4. Set the **conditions** (e.g., “equals Gold” or “is greater than 500”).
5. Design your personalized message and **publish the campaign**!

💡 **Tip:** Combine this rule with **Dynamic Text Tokens** to insert real-time data into your message.

***

### **Klaviyo Dynamic Text Tokens Available in the Editor**

Below are the **Klaviyo dynamic tokens** you can use to personalize campaign messaging:

* **Klaviyo Person First Name** → `{|klaviyo.first_name|}`
* **Klaviyo Person Last Name** → `{|klaviyo.last_name|}`
* **Klaviyo Custom Property** → `{|klaviyo.custom.{property_name}|}` *(Replace {property\_name} with the specific data field you want to pull from Klaviyo, such as loyalty points or subscription status.)*

#### **Where to Find These Tokens**

Within the **Because campaign editor**, when editing a text field:

1. **Highlight a word** in your message.
2. Look for the **dynamic token icon** {D} in the font tools.
3. Click {D} and scroll to the bottom of the **Dynamic Tokens menu** to find the **Klaviyo tokens**.

💡 **Tip:** Use these tokens to **insert live customer data** directly into your messaging for a truly **personalized experience!**

***

### **What This Integration Unlocks**

With Because’s deeper Klaviyo integration, you can create hyper-personalized experiences **for every site visitor**. Here’s what’s possible:

#### **1. Personalized Greetings**

* Use the visitor’s **first name** to create a friendly, engaging experience.
  * **Example:** “Welcome back, **Ashland**!”
    * **Dynamic Token:** `{|klaviyo.first_name|}`
* Add a “Default” state for any Klaviyo dynamic text token where the data may not always be available, ensuring a fallback value is displayed instead of an empty space.
  * **Example**:
    * Default Text Field: "there"
    * Dynamic Token: `{|klaviyo.first_name|default:there|}`
    * Final output: "Hey there!" (if first name is missing)

#### **2. Real-Time Loyalty & Rewards Messaging**

* Show a visitor’s **current loyalty points**: “You have **300 points** to redeem!”
* Display how many **points they need for the next tier**: “You’re **50 points away from Gold Tier!**”
* Highlight **tier-specific perks**: “Gold members get **free shipping**!”
* No need to build Klaviyo segments—this pulls live customer data dynamically.

#### **3. Tier-Specific Cart Messaging**

* Show how many **loyalty points a visitor’s cart qualifies for**, based on their membership tier.
* **Example:** “Your cart qualifies for **150 bonus points**!”
* **How It Works:** You set how much **$1 is worth in points**, and Because automatically calculates the total.

#### **4. Exclusive Discount Codes & Offers**

* Display **personalized discount codes** stored in Klaviyo.
* **Example:** “Here’s your **10% off** code: **SAVE10**”
* **Dynamic Token:** `{|klaviyo.custom.discount_code|}`

#### **5. Subscription Data for Subscribers**

* Show a customer’s **subscription status** or **next shipment date**.
* **Example:** “Your next order ships on **March 5**!”
* **Dynamic Token:** `{|klaviyo.custom.next_shipment_date|}`

***

📩 Need help setting up your first Klaviyo-powered campaign? Our team is here to help! Contact us at <support@trybecause.com>. 🚀


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