The Because app now integrates directly with Shopify customer data, allowing you to create more personalized shopping experiences based on past customer behavior—without needing complex segmentation.
With this integration, you can now:
Show badges on previously purchased products (e.g., “Buy Again” or “Previously Purchased” like on Amazon)
Create campaigns for customers based on past purchases (e.g., “Exclusive offer for repeat buyers”) This will help you quickly identify whether visitors have or have not purchased, reducing the reliance on our integration to Klaviyo and going straight to the source.
New Shopify Data Integration in Because
Let’s dive into how this works and how you can use it to increase engagement and conversions!
How the Shopify Data Integration Works
Because can now access key customer behavior data directly from Shopify, allowing you to target campaigns based on:
Previously Purchased Products – Show messages or badges for products a customer has bought before.
Last Viewed Product – Display a reminder or urgency message based on the last product a visitor viewed.
Placed Orders – Create campaigns based on how many times a customer has placed an order - or if they’ve ever placed an order.
Shopify Data Integration
💡 Example: If a customer has purchased a skincare product before, you can show a badge on that product saying “Buy Again” or “Reorder Now” when they return to your site.
New Shopify Rules You Can Use in Because
You can now set up Shopify-powered rules in your Because campaigns to show messages to the right customers at the right time. Here’s how they work:
1. Previously Purchased Products
Shows customers a badge or message on items they’ve purchased before.
Example: If someone bought a protein powder, you can add a badge saying “Reorder Now” or “Last Purchased: July 2024” to make reordering easier.
Common Use Cases:
✅ Badges on product images (e.g., “Buy Again”)
✅ Product page messages (e.g., “You loved this last time!”)
2. Last Viewed Product
Displays a message based on the last product a visitor looked at.
Example: If they viewed a pair of jeans, but didn’t buy them, you can add a top bar message saying “Your jeans are almost sold out!” to encourage them to complete their purchase.
Common Use Cases:
✅ Browse abandonment reminders (e.g., “Still thinking about this item?”)
✅ Urgency messages (e.g., “This item is selling fast!”)
💡 Note: Last viewed product data updates quickly, but there may be a brief delay depending on the size of your store’s data queue.
3. Placed Orders
Targets campaigns based on how many times a customer has placed an order within a specific timeframe.
Example: If someone has never purchased before, you can show a banner offering 10% off their first order and linking to your sign up page or re-triggering your sign up unit.
Common Use Cases:
✅ First-time buyer incentives (e.g., “Welcome! Enjoy 10% off your first order.”)
