> For the complete documentation index, see [llms.txt](https://because.gitbook.io/because/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://because.gitbook.io/because/integrations/klaviyo-integration/klaviyo-use-cases.md).

# Klaviyo Use Cases

The Because Klaviyo integration is a powerful feature that dynamically personalizes on-site content based on Klaviyo data.

Using [Because + Klaviyo](https://www.trybecause.com/use-cases/klaviyo), merchants can target specific customers at finely-tuned steps during their on-site purchase journey based on Segments, Campaigns, and Flows.