Product Recommendation Analytics
We’ve introduced new ways to track performance on your Product Recommendation campaigns — giving you more control and accuracy when measuring conversions.
💡 What’s New?
You can now choose how Because tracks purchases for each Product Recommendation campaign. Whether you want precise attribution or a broader view of influence, we’ve got you covered.
🔍 Why This Matters
Historically, analytics for Product Recommendation campaigns tracked all purchases made after a campaign was viewed — even if the shopper didn’t purchase the recommended product. This was especially helpful for A/B tests to measure engagement and general conversion lift.
Now, we’ve introduced a more granular tracking option:
Track Purchases of Recommended Product Only
This gives you clearer insight into how often the product you’re recommending actually gets purchased.
⚙️ Analytics Options
When setting up a Product Recommendation campaign, you’ll now see an Analytics Option toggle in the Editor. Here’s what each option means:
1. Track Purchases of Recommended Product (Default for new campaigns)
Tracks only the orders that include the specific product you recommended.
Shopper must add the item to their cart via the campaign and complete the purchase.
Revenue tracked includes only the recommended product.
2. Track All Subsequent Purchases After Campaign View
Tracks all purchases made after the campaign is viewed — even if the recommended product isn’t purchased.
Offers a broader attribution model.
🕒 Default Settings
New campaigns (created after June 12, 2025) will default to Track Purchases of Recommended Product Only.
Existing campaigns (created before June 12, 2025) will continue using the original setting: Track All Purchases After Campaign View.
These cannot be changed to preserve consistency in attribution models.
✅ How to Update Analytics Settings
Open the campaign in the Editor.
Scroll to the Analytics Options section.
Select the tracking method that best fits your campaign goals.
Save and publish your changes.
💬 Need Help?
Not sure which setting is right for your campaign?
Chat with us in-app or email support@trybecause.com— we’re happy to help!
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