Because Page Types

Because enables brands to personalize content across their entire pre-purchase journey, including the homepage, collection pages, product pages, and cart.

Let’s dive into how Because enhances each of these page types with dynamic, targeted content.

Page Types that Because Supports

Home Page

Display Dynamic Top Bars and Image Replacement.

Collection Page

Add Dynamic Text, Banners and Badges.

Product Detail Page

Display Dynamic text, banners and product recommendations.

Cart Page

Add Dynamic banners, discount reminders and product recommendations.

Intro to Because Page Types

Benefits of Using Because Across Page Types

Because integrates directly with Klaviyo, allowing brands to tap into detailed customer insights from campaigns, segments, and flows. This integration enables brands to detect who a visitor is (e.g., loyal customers, first-time visitors) and display relevant content accordingly. Because’s integration with Shopify also supports automated updates, ensuring promotions and messaging stay fresh.

Example Use Cases with Because

• Non-Purchasers: New visitors are shown a special welcome message on the homepage with a discount to encourage their first purchase.

• Returning Customers: Previous buyers see a loyalty message on collection pages and PDPs, reminding them of their loyalty discount or offering a personalized product recommendation.

• Campaign-Specific Visitors: Customers arriving from a Klaviyo email campaign are greeted with banners or badges reinforcing the campaign messaging.