> For the complete documentation index, see [llms.txt](https://because.gitbook.io/because/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://because.gitbook.io/because/the-because-platform.md).

# The Because Platform

- [Platform Overview](https://because.gitbook.io/because/the-because-platform/platform-overview.md): Welcome to the Because Dashboard, your one-stop hub for creating, managing, and optimizing personalized campaigns on your Shopify store.
- [Content Types](https://because.gitbook.io/because/the-because-platform/openapi.md): This guide explains how to use the Because app to add or replace content dynamically across your Shopify store.
- [Text Elements](https://because.gitbook.io/because/the-because-platform/openapi/text-elements.md): Think of them as dynamic paragraphs or headers that look and feel native to your site—but are powered by real-time data and behavioral targeting behind the scenes.
- [Banners](https://because.gitbook.io/because/the-because-platform/openapi/banners.md): Sometimes, your message needs a little more visual flair. Enter Banners—Because’s flexible, eye-catching content type that helps you deliver high-impact messaging anywhere on your site.
- [Badges](https://because.gitbook.io/because/the-because-platform/openapi/badges.md): The Because Badge campaign is a dynamic product labeling system that visually highlights items based on product rules and/or user behaviors and preferences.
- [Top Bars](https://because.gitbook.io/because/the-because-platform/openapi/top-bars.md): Sitting neatly at the top of your site, Top Bars are perfect for high-visibility messaging that adapts in real-time based on who’s browsing.
- [Replace Image](https://because.gitbook.io/because/the-because-platform/openapi/replace-image.md): The Replace Image campaign type in the Because app allows you to swap images dynamically on your Shopify store.
- [Product Recommendation](https://because.gitbook.io/because/the-because-platform/openapi/product-recommendation.md): Let’s be real—most “You may also like” carousels feel more like a guessing game than a helpful guide.
- [Product Recommendation Analytics](https://because.gitbook.io/because/the-because-platform/openapi/product-recommendation/product-recommendation-analytics.md): We’ve introduced new ways to track performance on your Product Recommendation campaigns — giving you more control and accuracy when measuring conversions.
- [Page Types](https://because.gitbook.io/because/the-because-platform/integrations.md): Because enables brands to personalize content across their entire pre-purchase journey, including the homepage, collection pages, product pages, and cart.
- [Home Page](https://because.gitbook.io/because/the-because-platform/integrations/home-page.md)
- [Collection Page](https://because.gitbook.io/because/the-because-platform/integrations/collection-page.md)
- [Product Detail Page](https://because.gitbook.io/because/the-because-platform/integrations/product-detail-page.md)
- [Cart Page](https://because.gitbook.io/because/the-because-platform/integrations/cart-page.md)
- [Campaign Setup](https://because.gitbook.io/because/the-because-platform/campaign-setup.md)
- [How Positions Work](https://because.gitbook.io/because/the-because-platform/campaign-setup/how-positions-work.md): Positions within the Because app are critical for ensuring that your campaigns appear in the right places across your site. The Position feature allows you to determine where each campaign will be dis
- [Find Your Position Tool](https://because.gitbook.io/because/the-because-platform/campaign-setup/images-and-media.md): Learn how to use the Find Your Position tool within the Because app to optimize your campaign placement on your Shopify store.
- [Campaign Rules](https://because.gitbook.io/because/the-because-platform/campaign-setup/interactive-blocks.md): Learn how to use the "Check Rules" tool in the Because app's Campaign Editor to ensure your campaign will display correctly based on the rules you've set.
- [How to Preview a Campaign](https://because.gitbook.io/because/the-because-platform/campaign-setup/how-to-preview-a-campaign.md): The Preview function in Because allows you to see how your campaign will visually appear on your website.
- [Using the Groups Tab](https://because.gitbook.io/because/the-because-platform/campaign-setup/using-the-groups-tab.md): The Groups Tab is a game-changing feature designed to make managing and organizing your campaigns seamless and efficient. Here’s everything you need to know about this powerful tool:
- [How to Use Dynamic Text Tokens](https://because.gitbook.io/because/the-because-platform/campaign-setup/how-to-use-dynamic-text-tokens.md): Dynamic Text Tokens in Because allow you to personalize your campaigns in real-time based on visitor behavior, product details, and customer data—without any coding.
- [UTM's](https://because.gitbook.io/because/the-because-platform/campaign-setup/utms.md): The Because UTM feature is a powerful tool that dynamically adjusts website content based on UTM parameters from paid ad campaigns.
- [Troubleshooting Campaigns](https://because.gitbook.io/because/the-because-platform/troubleshooting-campaigns.md)
- [How Do Campaigns Get Reloaded](https://because.gitbook.io/because/the-because-platform/troubleshooting-campaigns/how-do-campaigns-get-reloaded.md): Our goal is to make your campaigns dynamic and seamless for your shoppers, ensuring they always see the most relevant messaging based on their actions.
- [Understanding Script Types: Asynchronous vs. Synchronous](https://because.gitbook.io/because/the-because-platform/understanding-script-types-asynchronous-vs.-synchronous.md): Because scripts can load in two ways—Asynchronous (our standard, default method) and Synchronous (our new, recommended method).


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