---
description: >-
  Welcome to the Because Dashboard, your one-stop hub for creating, managing,
  and optimizing personalized campaigns on your Shopify store.
---

# Platform Overview

This guide will walk you through the key tabs and features to help you elevate your website’s personalization.

{% embed url="https://www.youtube.com/watch?v=3dlV5CvojAU" %}
Because Dashboard Tour
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### **1. Campaigns Tab**

The **Campaigns Tab** is where all your campaigns live. Here’s what you can do:

* **View Campaigns:** See all your campaigns and their statuses—live, paused, or in draft mode.
* **Filter Options:** Quickly find specific campaigns using filters for Location, Content Type, or Status.
* **Create and Edit Campaigns:** This is your starting point for setting up personalized banners, top bars, product badges, and more.

Whether you’re crafting new campaigns or tweaking existing ones, the Campaigns Tab is the heart of your personalization efforts.

### **2. Groups Tab**

Keep your campaigns organized with the **Groups Tab**.

* **Group Related Campaigns:** Combine campaigns, like a promotional top bar, collection page badges, and cart-level messages, into a single group for easier tracking.
* **Clone Groups:** Save time with the Clone Group feature. Duplicate an entire group—including all campaigns and rules—with one click, making it a breeze to launch similar promotions.
* **Streamlined Management:** Especially useful for seasonal sales or recurring promotions, the Groups Tab helps you manage everything efficiently.

### **3. A/B Testing Tab**

Fine-tune your campaigns for maximum impact in the **A/B Testing Tab**.

* **Cumulative A/B Test Results:** At the top, see the combined performance of all A/B tests you’ve run since installing the Because app.
* **Test List:** Browse all your A/B tests, ordered by the most recently created.
* **Filter Options:** Easily filter tests by Location, Content Type, Start Date, or Results to find specific insights.

This tab provides actionable insights to help you continuously optimize campaigns and drive conversions.

### **4. Discover Tab**

Find inspiration and creative strategies in the **Discover Tab**.

* **Campaign Ideas:** Explore new ways to engage customers and boost conversions.
* **Tailored Inspiration:** Filter by Location, Content Type, or Category to find ideas that match your specific goals.

The Discover Tab is where creativity meets strategy, helping you stay ahead of the curve.

### **5. Help Tab**

Need assistance? The **Help Tab** has you covered.

* **FAQs and How-To Articles:** Access troubleshooting tips and detailed guides to keep your campaigns running smoothly.
* **Direct Support:** If you need extra help, reach out to our friendly support team directly.

The Help Tab is your go-to resource for resolving issues and getting the most out of the Because app.

#### **Start Personalizing Today**

The Because Dashboard is built to help you succeed, whether you’re managing campaigns, grouping them for better organization, testing to find what works best, or exploring new ideas.

For more support, reach out to our team at [**support@trybecause.com**](mailto:support@trybecause.com), and be sure to check out our other guides and resources for additional tips and tricks.
