---
description: >-
  The Because Klaviyo integration is a powerful feature that dynamically
  personalizes on-site content based on Klaviyo data.
---

# Klaviyo Use Cases

Using [Because + Klaviyo](https://www.trybecause.com/use-cases/klaviyo), merchants can target specific customers at finely-tuned steps during their on-site purchase journey based on Segments, Campaigns, and Flows.
